ma3 - C hapter 2: Operations Strategy in a Global Envi...

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Chapter 2: Operations Strategy in a Global Environment Reasons to Globalize: 1. Reduce costs 2. Improve supply chain—locating facilities closer to unique resources 3. Provide better goods and services 4. Understand markets 5. Learn to improve operations 6. Attract and retain global talent Mission statements tell an organization where it is going -Organization’s purpose for being -Answers “What do we provide society?” -Provides boundaries and focus -Factors affecting mission—philosophy and values, profitability and growth, public image, customers, environment, benefit to society Strategy tells organization how to get there -Active plan to achieve mission -Functional areas have strategies -Strategies exploit opportunities and strengths, neutralize threats, and avoid weaknesses Strategies for Competitive Advantage: -Differentiation -Cost leadership: cheaper -Response: Flexibility, reliability, timeliness Managing Global Service Operations requires a different perspective on capacity planning, location planning, facilities design and layout, and scheduling Issues in Operations Strategy: 1. Resources view 2. Value Chain analysis
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3. Porter’s Five Forces model
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ma3 - C hapter 2: Operations Strategy in a Global Envi...

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