TESCO Case Study Tesco is a multinational British grocery and general retailer store which is operating in sevencountries across Europe and Asia. The grocery store is the third-largest retailer in the worldaccording to the annual gross revenue generated after Walmart and Carrefour. Tesco is thebiggest supermarket group in the UK holding about 27.8% of market shares ahead of the nameslike Sainsbury’s, ASDA and Morrison’s which together constitute the UK’s big four. It isestimated that Tesco is serving about 80 million customers weekly in its 6800 stores operating inthe seven countries across Europe and Asia. Tesco’s group sales have increased by 11.5% ascompared to 2018 and it about £56.9 billion in 2019. Similarly, if we talk about its sale’s profit,we will see an increase of about 17.5% with an increase from £1837 to £2153 billion in 2019.Apart from grocery retailing, the Tesco group has also stepped into retail banking, insuranceservices, mobile phone business and non-grocery items such as clothing and shoes, etc. Tesco isalso working on the construction of small stores of an area about 3000 sq. ft. based on metrostations and city centers selling groceries and other items. Analysis of Tesco Tesco is a corporate giant and is well aware of the current situation and scenarios, and isdeveloping its strategy to cope with them. But there are many other external and internal factorsthat can serve as an opportunity or a threat to the UK’s corporate giant. Those factors will bediscussed and different analysis tools will be used to access the current position of Tesco.