Unformatted text preview: The scheduling of T.V. shows is also very strategic, the show must be on at a time in which its target audience is available to view it. If a show is in a time slot that doesn’t fit its demographic, the network will suffer. Commercial television today compared to when Browne wrote this article is barely comparable. Browne refers to the “three major networks” when talking about made for TV movies, today Americans can enjoy over 500 channels of programming 24 hours a day. With things like DVR and TiVo the game of advertising and targeting audiences is getting more difficult. Browne’s argument still has some relevant points today, but for the most part TV has undergone so many drastic changes in the past 25-30 years that much of his argument no longer applies....
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- Spring '08
- Advertising, Nielsen ratings, Nielsen Television Index, Browne’s model