Browne’s article focuses the business of television and the factors that influence the cours

Browne’s article focuses the business of television and the factors that influence the cours

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Browne’s article focuses the business of television and the factors that influence the course of that business. In Browne’s model, Television acts as the middleman between the consumer and the producer. Advertising, not programming is how a major network generates revenue. However, successful programming attracts more viewers and the more viewers a network has the more money they will make off advertisements. Still, the most influential force in the business of television is the public. The public dictates what programming lives and dies, not by public opinion on the show but the Nielsen Television Index, which measures the popularity of a show and gives it a rating. Television is a very competitive business, and if a shows ratings drop or a MOW doesn’t do well its will be removed from the air and replaced with new program.
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Unformatted text preview: The scheduling of T.V. shows is also very strategic, the show must be on at a time in which its target audience is available to view it. If a show is in a time slot that doesnt fit its demographic, the network will suffer. Commercial television today compared to when Browne wrote this article is barely comparable. Browne refers to the three major networks when talking about made for TV movies, today Americans can enjoy over 500 channels of programming 24 hours a day. With things like DVR and TiVo the game of advertising and targeting audiences is getting more difficult. Brownes argument still has some relevant points today, but for the most part TV has undergone so many drastic changes in the past 25-30 years that much of his argument no longer applies....
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This note was uploaded on 01/24/2011 for the course COMM 270 taught by Professor Blaire during the Spring '08 term at UNC.

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