COMM 142 FINAL PROPOSAL

COMM 142 FINAL PROPOSAL - Review - Volume 6, Issue 1, 2005...

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Ryley Leech Comm 142 3/29/10 Final Paper Proposal In recent years there has been a significant increase in the number of musicians willing to provide or sell their music for national advertising campaigns. It has been called both the "bankruptcy of culture" as well as a "perfect marriage of art and commerce." This paper will discuss the relationship between popular culture, music and corporate power. Thesis i. Although once viewed negatively, Musicians are today are more willing to create a symbiotic relationship with a brand or a corporation. We will look at the relationships between these two groups and how those relationships have evolved as well as their affect on the music industry and popular culture. Bibliography: Allan, David. A An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce? Advertising & Society
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Unformatted text preview: Review - Volume 6, Issue 1, 2005 Kent, Robin. "Ad-supported Music Downloading Finally Becoming a Reality." Advertising Age 78.37 (2007): 32-34. EBSCOhost . Web. 29 Mar. 2010. Klein, Bethany. As Heard on TV: Popular Music in Advertising . Farnham, England: Ashgate, 2009. Print. Klein, Bethany. "In Perfect Harmony: Popular Music and Cola Advertising." Popular Music & Society 31.1 (2008). EBSCOhost . Web. 29 Mar. 2010. Klein, Bethany. "'The New Radio': Music Licensing as a Response to Industry Woe." Media, Culture & Society 30.4 (2008). EBSCOhost . Web. 29 Mar. 2010. Marc, Pollack, and Trakin RROy. "Destined to Duet: Music & Marketing." Advertising Age 74.30 (2007): 1-4. EBSCOhost . Web. 29 Mar. 2010. McLaren, Carrie. "LICENSED TO SELL: Why the Jingle Is Dead and Commercial Pop Rules." Stay Free! 1999. Web. 29 Mar. 2010. <www.ibiblio.org>....
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COMM 142 FINAL PROPOSAL - Review - Volume 6, Issue 1, 2005...

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