Sample White Paper on Restaurant Update

Sample White Paper on Restaurant Update - TO: FROM:...

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TO: Armin Amin, Co-Owner of My Brother’s Place FROM: Ann Kettles, George Mason University Student SUBJECT: Recommendations for Revamping the Restaurant DATE: April 9, 2007 Summary Bars have attracted a wide range of people over the years, from local college students to government workers. Your establishment has become quite popular among the locals over the past few years. However, it is much more known for its bar rather than its restaurant. The popularity of the restaurant is very dismal and is proving to be more of a burden on the business rather than an asset. By revamping the restaurant and putting a little more effort into the marketing of the business as a restaurant, profits would significantly increase. Problem and Background Though known mostly for its bar and nightlife, there are those few people who attend My Brother’s Place specifically for its dining purposes. To better cater to those people, My Brother’s Place offers a menu that has over 50 choices that range in variety. Even with a wide variety of options to choose from, the amount of diners that regularly eat at the restaurant is significantly outweighed by those that exclusively attend My Brother’s Place for the nightlife it offers. For those that go to My Brother’s Place specifically for the nightlife, an appetizer menu was created for them. This creates slow profits for the restaurant, which, slowly but surely, will result in the restaurant becoming a financial burden to the bar. Recommendations
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This note was uploaded on 01/30/2011 for the course ENGL 302 taught by Professor Staff during the Fall '08 term at George Mason.

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Sample White Paper on Restaurant Update - TO: FROM:...

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