IntroMarketingDay1PresFall2010

IntroMarketingDay1PresFall2010 - Intro to Marketing...

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Click to edit Master subtitle style 1/31/11 Intro to Marketing 33-630-301-05 September 9, 2010 Professor Abramowitz
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1/31/11 Day 1 Introductions Review Syllabus Team Creation Draft Working Agreement
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1/31/11 Introductions » Name » Major / Year » How far you were born from this Class Room
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1/31/11 My Background BA – Georgetown MBA – Wharton MA – U Penn – Expertise in Latin America Worked in International Marketing, New Business Development, and General Management for 20+ years. Lived in 6 different countries, worked in 50+. Worked with large corporations, “start-ups”, and “solo”: Colgate Palmolive – USA, Mexico, Global
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1/31/11 Syllabus Course Description: This introductory course is designed to expose the student to the basic areas that comprise marketing as a discipline. Marketing is viewed as a process that must be integrated with all other business functions. The basic theories, concepts, language and tools of marketing are introduced and illustrations of their applicability to the business as well as non-profit sectors of the national economy are addressed. Aim: This course will help you develop an appreciation of the role of marketing in the business world and society in general. The fundamental marketing concepts, practices and terminology presented in the course will not only prepare you to pursue advanced courses in marketing and business, but will enable you to operate more effectively in the marketplace. Finally as we explore the various areas which comprise the field of marketing, we will discuss the many career opportunities that it offers. Attendance, Punctuality and Participation Policies: The only way to get the full impact of this course is to be in class, participate, and take notes . To that end, all students are expected to attend class consistently and promptly and be
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1/31/11 Syllabus
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1/31/11 Syllabus Exams: Exams will be multiple choice, short answer, and/or short essay exams without books or notes. Each of the three exams is worth 25% of your grade. Most publishers provide sample exams and other study aids on the website. To be clear, the on-line tests are to be completed individually, with no
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1/31/11 Syllabus Grading System: The points earned from the tests and assignments will be totaled and compared to the following standard to determine your final grade. A = 90-100 B+ = 87-89.99 B = 80-86.99 C+ = 77-79.99 C = 70-76.99 D = 60-69.99 F = 59.99 or below Exam Make-up Policy: Make-up tests will only be given if serious reasons are discussed prior to the
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1/31/11 Brands??????
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1/31/11 Is this a Brand???
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1/31/11 1111 Difference - a Product vs. a Brand Products are anything that can be offered for acquisition, use, or consumption that might satisfy a need or a want. Products are
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IntroMarketingDay1PresFall2010 - Intro to Marketing...

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