MarketingPlanTemplate

MarketingPlanTemplate - Discount Buzz Made By: Ximeng Tian...

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Unformatted text preview: Discount Buzz Made By: Ximeng Tian Shashank Gupta Li Rong Rebeca Wong Chirag Patel Fast, Reliable, & Cheap 2. Marketing Environment What happened last 12 months What expect next 12 months Impact on Product S ocial/Cultural/De mographic Increased population because of acceptance of more students A further increase in our demographics because Rutgers keeps on growing Should see a good response for our service T echnological Increase in laptop sales Laptops are turning more into a need than a want Should positively affect the usage of our service E conomic Biggest recession since 1944 Economy has been stabilizing Not a very good sign for us because we want to save people money P olitical/Legal/ Regulatory Interest rates became really low Bush tax cuts are going to expire in December As families have less to spend, they will resort more to our website C ompetition Sales have gone down Sales to increase as economy is stabilizing Could benefit us by increasing the overall market share 3. Segmentation Basis of Segmentation Segmentation Variables Typical Breakdowns Geographic Region City Size Statistical Area Density New Brunswick/Piscataway 51,579 Micropolitan Suburban/Urban Demographic Gender, Age, Race, Life stage, Birth Era, Household size, Marital Status, Income, Education, Occupation Male and Females, Students aged 21 – 30, All ethnicities, collegiate, Generation Y, 2-15, single and relationships, under $15k, undergrad and graduate students....
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This note was uploaded on 01/30/2011 for the course 630 301 taught by Professor Staff during the Spring '08 term at Rutgers.

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MarketingPlanTemplate - Discount Buzz Made By: Ximeng Tian...

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