New Format

New Format - 25 POINTS: 3 points - 1....

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
1/31/11 25 POINTS: 3 points - 1. Company/Competition/Product Overview 3 points - 2. Positioning Statement/Value Proposition 3 points - 3. Market Research Plans and Results
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1/31/11 Discount-Buzz LLC. Fast, reliable and cheap
Background image of page 2
1/31/11 Company Information Who are we? What to do we do?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1/31/11 Competition Liquor stores in New Brunswick
Background image of page 4
4. Positioning/Value Proposition The product or enhancement is called: Discount Buzz The product is designed for (the target audience or “who”) College students at least 21 and older The primary needs of this target audience are: Saving Money and Time The product will meet the needs of this audience with the following (1-3) key attributes/features: 1) Discounts on liquor 2) Providing the option to comfortably browse alcohol from any location 3) Save time at checkout The Value Proposition: College students 21 and over will benefit from using this product because the product helps them save time and money by allowing them to purchase alcohol from the
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/30/2011 for the course 630 301 taught by Professor Staff during the Spring '08 term at Rutgers.

Page1 / 16

New Format - 25 POINTS: 3 points - 1....

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online