Unformatted text preview: you are used to as a consumer. The marketer needs to pay attention to a wide range of ideas and how they are executed. • Once you’ve read the chapter, please take a look at the Chapter Case Study: Puttin’ on the Riz (pages 392-4). Even though you will be working on the Preliminary Analysis, be sure you are prepared for class. As a reminder, there is no Connect Homework for this class. There will, however, be a quiz on Chapters Nine, Ten and Eleven....
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- Fall '08
- Marketing, Michael Levy, Chapter Case study, Dhruv Grewal, Marketing MKTG