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Class 10 Outline

Class 10 Outline - MKTG301010,Fall2010...

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Principles of Marketing MKTG 301 010, Fall 2010  Reading Assignment for Class Ten – November 4, 2010 For this week, we will cover the two chapters that make up Section Five: Value Creation.  For Thursday, from the text:  Marketing , 2 nd  Edition, by Dhruv Grewal and Michael Levy, you  should read Chapter Thirteen: Pricing Concepts for Establishing Value. The first chapter is  relatively short, but the reading may present some new concepts. You should read the entire chapter.  You should prepare Chapter Fourteen: Strategic Pricing Methods.  Again, you should read the entire chapter. This is longer, and you may find the 
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