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Unformatted text preview: The second chapter is Chapter Sixteen: Retailing and Multichannel Marketing. Retailing is familiar from the standpoint of a consumer. You may have also working in retail. The focus of the chapter is on the marketing approach, which is another side of the phenomenon. You should, again, read the whole chapter. Once youve read the chapter, please prepare the Chapter Case Study: Staples, Inc., (pages 518-20) As in previous weeks, you will find applications for your project....
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- Fall '08