Unformatted text preview: The second chapter is Chapter Sixteen: Retailing and Multichannel Marketing. Retailing is familiar from the standpoint of a consumer. You may have also working in retail. The focus of the chapter is on the marketing approach, which is another side of the phenomenon. • You should, again, read the whole chapter. • Once you’ve read the chapter, please prepare the Chapter Case Study: Staples, Inc., (pages 518-20) As in previous weeks, you will find applications for your project....
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This note was uploaded on 01/30/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.
- Fall '08