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Unformatted text preview: The second chapter for you to prepare is Chapter Eighteen: Advertising and Sales Promotions. Again, you should read the entire chapter. This may be one of the most fun chapters in the book. We will work on an exercise from the publishers website for the book -- the Toolkit in class. If you get a chance, you should take a look at it. I hope that someone from each group will bring in a laptop so we can develop this in groups in class....
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This note was uploaded on 01/30/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.
- Fall '08