Class 12 Outline

Class 12 Outline - The second chapter for you to prepare is...

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Principles of Marketing MKTG 301 010 Fall 2010 Reading Assignment for Class Twelve – November 18, 2010  For this week, we will again cover the two chapters. These two introduce the final of the four Ps  in the marketing mix – Promotion.  From the text:  Marketing , 2 nd  Edition, by Dhruv Grewal and Michael Levy, you should read  Chapter Seventeen: Integrated Marketing Communications.  You should read the entire chapter.  Once you’ve read the chapter, please complete the Chapter Case Study: Jigsaw: A  Menace to Your Phone. 
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Unformatted text preview: The second chapter for you to prepare is Chapter Eighteen: Advertising and Sales Promotions. Again, you should read the entire chapter. This may be one of the most fun chapters in the book. We will work on an exercise from the publishers website for the book -- the Toolkit in class. If you get a chance, you should take a look at it. I hope that someone from each group will bring in a laptop so we can develop this in groups in class....
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This note was uploaded on 01/30/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.

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