Unformatted text preview: The second chapter for you to prepare is Chapter Eighteen: Advertising and Sales Promotions. • Again, you should read the entire chapter. This may be one of the most fun chapters in the book. • We will work on an exercise from the publisher’s website for the book -- the Toolkit – in class. If you get a chance, you should take a look at it. I hope that someone from each group will bring in a laptop so we can develop this in groups in class....
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- Fall '08
- Marketing, Chapter Case study, integrated marketing communications., Dhruv Grewal, Marketing MKTG, entire chapter.