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Class 12 Outline - The second chapter for you to prepare is...

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Principles of Marketing MKTG 301 010 Fall 2010 Reading Assignment for Class Twelve – November 18, 2010  For this week, we will again cover the two chapters. These two introduce the final of the four Ps  in the marketing mix – Promotion.  From the text:  Marketing , 2 nd  Edition, by Dhruv Grewal and Michael Levy, you should read  Chapter Seventeen: Integrated Marketing Communications.  You should read the entire chapter.  Once you’ve read the chapter, please complete the Chapter Case Study: Jigsaw: A  Menace to Your Phone. 
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Unformatted text preview: The second chapter for you to prepare is Chapter Eighteen: Advertising and Sales Promotions. • Again, you should read the entire chapter. This may be one of the most fun chapters in the book. • We will work on an exercise from the publisher’s website for the book -- the Toolkit – in class. If you get a chance, you should take a look at it. I hope that someone from each group will bring in a laptop so we can develop this in groups in class....
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