MKTG 301 Syllabus

MKTG 301 Syllabus - Syllabus CourseTitle: CourseNumber:...

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Syllabus Course Title : Principles of Marketing Course Number MKTG 301, Section 010, Fall 2010 Course Description: Principles of Marketing  examines marketing principles,  concepts, strategies, tactics and analytical tools used by  profit and nonprofit organizations to market ideas,  products, or services to selected target groups. The course  emphasizes how to promote, distribute, and price a firm’s  offerings in a dynamic economic, social, political and  international environment.  Class Location Innovation Hall, Room 103 Class Meeting Time Thursdays, 7:20  P.M.  to 10:00  P.M. Final Exam Thursday, December 15, 2010, 7:30  P.M.  to 10:15  P.M. Instructor : Jeffrey Kulick Contact information : I usually return email and phone mail messages the same day I receive them.  University office:  Room 140, Enterprise Hall Telephones (leave a message at any of these numbers):  University: 703-993-2197 Home office: 703-281-2588 Cell: 703-851-6450 Fax:  703-993-1809 E-mail addresses:  University: jkulick@gmu.edu
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George Mason University School of Management Principles of Marketing, MKTG 301, Section 010, Fall 2010 Syllabus Page 2 Personal: jeff.kulick@verizon.net Office hours:  Thursdays, 6:15  P.M.  to 7:00  P.M.  Other times by  appointment.  (I am on campus four days a week.)  Course website: Blackboard 
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The Essence of Marketing Marketing professionals are charged with the responsibility to attract, retain and grow relationships with customers, suppliers and enterprise facilitators, consistent with organization-wide objectives. Marketing success is rooted in understanding and assuring customer satisfaction by creating and delivering value to selected target clients. Marketing practitioners translate consumers’ needs and preferences into products and services that add value to organizations’ offerings. Value creation is both easier and more challenging in a social media world. As consumers take center stage using new and interactive media their preferences become easier to track while expressing their concerns and seeking alternatives have never been easier. Organizations face higher standards of performance and greater competition for delivering value when competition is a mouse click, IM, TXT, or GPS voice away. As consumers actively search for alternatives, express their experiences through vibrant social networks, and dispense and gather information and images through easy to access world-wide and mobile media, the imperative for organizations to respond effectively to consumers and competition has never been greater. Consumer controlled media also challenge organizations’ abilities to define the meaning of their brands in a marketplace of information clutter, contest the relevance of traditional one-way channels in reaching target markets, and remind decision makers of the changing character
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MKTG 301 Syllabus - Syllabus CourseTitle: CourseNumber:...

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