Sample Essay Questions for Midterm

Sample Essay Questions for Midterm - information be...

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MKTG 301, Fall 2010  Midterm Exam Sample Questions  1. Drawing on the different buying behavior models presented in Chapters Four and Five,  would you be more comfortable marketing to consumers or businesses? Support your  choice.  2. Give two examples where competitive intelligence gathering might be unethical. It might  also be illegal, but you are to focus on the unethical. How might the same or comparable 
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Unformatted text preview: information be obtained ethically? 3. Suppose you are working in the marketing department of a large retailer of men’s clothing. Your team is working on a SWOT analysis, and you’ve been asked to work on the external environment. What do you think would be critical information to obtain in the following three areas: demographics, economics and technology?...
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