Unformatted text preview: information be obtained ethically? 3. Suppose you are working in the marketing department of a large retailer of men’s clothing. Your team is working on a SWOT analysis, and you’ve been asked to work on the external environment. What do you think would be critical information to obtain in the following three areas: demographics, economics and technology?...
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- Fall '08
- Marketing, Midterm Exam Sample, different buying behavior, competitive intelligence gathering