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Unformatted text preview: Principles of Marketing MKTG 301 010 Fall 2010 Reading Assignment for Class One September 2, 2010 This reading assignment will help you focus on the important materials for class discussion and prepare you for the materials to be presented. As a standard practice, you should review the Learning Objectives at the beginning of each chapter. Bear these questions in mind as you read the chapter. They form a basic outline. You should also make sure you read the subtitles, charts, introductions, summaries and questions at the end of each chapter. You should be familiar with the concepts and ideas captioned in each of these areas. You should also be comfortable with the vocabulary and key terms presented at the end of each chapter. It will take you initially about an hour to read this and other chapters in the textbook. As a general rule, the chapters are relatively short and easy to read. Youll find that this is one of the general rule, the chapters are relatively short and easy to read....
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- Fall '08