Unformatted text preview: the conclusion of this section, you will have a much better idea of the scope and range of concerns marketers face. From the text: Marketing , 2 nd Edition, by Dhruv Grewal and Michael Levy, you should read Chapter Five: Consumer Behavior. • You should read the entire chapter. • Once you’ve read the chapter, please read and prepare the Chapter Case Study – The Smart Car Prepares to Enter the U.S. Market (pages 177-9)....
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- Fall '08
- Marketing, Michael Levy, Chapter Case study, Dhruv Grewal, Marketing MKTG