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Unformatted text preview: the conclusion of this section, you will have a much better idea of the scope and range of concerns marketers face. From the text: Marketing , 2 nd Edition, by Dhruv Grewal and Michael Levy, you should read Chapter Five: Consumer Behavior. You should read the entire chapter. Once youve read the chapter, please read and prepare the Chapter Case Study The Smart Car Prepares to Enter the U.S. Market (pages 177-9)....
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- Fall '08