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Unformatted text preview: Please prepare the Case Weyerhaeuser: Serving the Home Building Industry pages 202-4, and review the three questions at the end. You should also read Chapter Seven: Global Marketing . Here, too, you should read the entire chapter. Once youve read this chapter, please prepare the Chapter Case Study, P&G Takes on the World, One Smile at a Time (page 238-9). This case is brief, but I think youll find it interesting. With the specialized nature of these two chapters, we will not spend much time applying the chapters to the projects....
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This note was uploaded on 01/30/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.
- Fall '08