Unformatted text preview: the preliminary analysis assignment asks you to discuss these concepts. You and your group should pay special attention to this area. • Once you’ve read the chapter, please prepare the Chapter Case Study: Band-Aid ® Brand Products (pages 335-7). The case asks you to visit the Band-Aid ® website. You should also read Chapter Eleven: Developing New Products. • Here, too, you should read the entire chapter. • Among the essential ideas here are the Product Life Cycle and the Diffusion of Innovation. These are extremely important ideas for your business vocabulary and for your understanding of marketing. There will also be some review of the exam. Please be sure you are prepared for class....
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This note was uploaded on 01/30/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.
- Fall '08