Malls R US FR

Malls R US FR - Emily Cole ANTH 2100 Malls R Us Film Review...

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Emily Cole ANTH 2100 Malls R Us Film Review The major thesis of Malls R US looks at the correlation between mega shopping centers and desires of consumers. The film jumps between malls and consumers in North America, Europe, and Asia. However, the main focus is on malls in the United States and Canada. Many of those interviewed in the film assert that malls take on a religious reference. Jon Pahl maintains that malls function too much as sacred places, and that consumerism is turning out a high degree of superficiality. As stated by Jon Pahl, malls use a variety of symbols to bring in shoppers. These include water, and light. Malls are built with high ceilings and contain trees. The former suggests a church-like feeling, while the latter gives the possibility of living eternally. One part of the lessons exemplified in the film is the creation of economic elites, with a growing poor, working population. This was especially true in countries like India. Another aspect is global capitalism and globalization. The film showed many people in
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This note was uploaded on 01/29/2011 for the course ANTH 2100 taught by Professor Hartman during the Spring '08 term at North Texas.

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Malls R US FR - Emily Cole ANTH 2100 Malls R Us Film Review...

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