M370_Day05_gk2010

M370_Day05_gk2010 - CLVandSTDP ICore...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style I-Core Greg Kitzmiller, Marketing Faculty  M370 2010 CLV and STDP 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Click to edit Master subtitle style CLV Analysis
Background image of page 2
M370 Spring 2010 CLV Anslysis Implications for  Marketing Strategy Segmenting  acquired customers  and Marketing  based on  profitability. Looking at other  characteristics to  lower prospect cost  and attract better  customers.  
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Click to edit Master subtitle style What are the key points in the HBR –  Consumer Profitability ?
Background image of page 4
M370 Spring 2010 STDP Picture 13 From the  Huddle of  humanity create  clusters Pick Clusters  based on  potential and  company  strengths. Determine a  unique or  underserved  area of demand  for the target. Orchestrate the  components of the  marketing mix to  achieve a valuable  location in consumer’s  perceptions
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
M370 Spring 2010 Consumer Buying Behavior Factors influencing consumer behavior:
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/31/2011 for the course BUS-M 370 taught by Professor Mr.kitz during the Spring '10 term at Indiana.

Page1 / 15

M370_Day05_gk2010 - CLVandSTDP ICore...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online