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Unformatted text preview: Vocabulary, information level, bias of sample are all concerns 4. Writing questions: a. Simple sentences No doubt negatives Eliminate vagueness Objectionable/irrelevant questions b. Discrete questions/responses No double-barrel questions Balanced questions/responses Exhaustive/mutually exclusive categories c. Limit response format (7 +_ 2) Even/odd categories Vary response poles d. Match response to question Frequency Likert scaling Quality Service 5. Prepare a summary sheet a. Organize data b. Overview/check 6. Pretest questions a. Sampling b. Putting it together Appearance Sequencing Instructions c. Recheck 7. Distribution...
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- Spring '09