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Unformatted text preview: about the interview Additional advice from the Gallup organization • Keep questions brief and to the point • Use simple words and phrases • Avoid words with strong emotional content • Avoid bias in questions • Include the important alternatives in response choices (if used) • Provide a choice of alternatives as early as possible (if used) Observations Commonalities of ethnographic research • Inductive • Direct dealings with people being studied • Ordinary behavior • Multiple methods Conducting observations 1. Determine your focus 2. Operationally define relevant behaviors 3. Find an opportunity to observe the behaviors 4. Determine your role 5. Decide how you’re going to record your observations...
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This note was uploaded on 01/30/2011 for the course COMM 302 taught by Professor Laureltraynowicz during the Spring '09 term at Boise State.
- Spring '09