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Unformatted text preview: about the interview Additional advice from the Gallup organization Keep questions brief and to the point Use simple words and phrases Avoid words with strong emotional content Avoid bias in questions Include the important alternatives in response choices (if used) Provide a choice of alternatives as early as possible (if used) Observations Commonalities of ethnographic research Inductive Direct dealings with people being studied Ordinary behavior Multiple methods Conducting observations 1. Determine your focus 2. Operationally define relevant behaviors 3. Find an opportunity to observe the behaviors 4. Determine your role 5. Decide how youre going to record your observations...
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- Spring '09