SOC 344 KEY ISSUES AROUND CHILDREN _ FAMILY.ppt

SOC 344 KEY ISSUES AROUND CHILDREN _ FAMILY.ppt - KEY...

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Click to edit Master subtitle style 1/30/11 KEY ISSUES AROUND CHILDREN & FAMILY
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1/30/11 THE COMMERCIALIZATION OF CHILDHOOD Raises the necessity of community involvement in child-rearing for children’s experiences are experienced beyond the family—in the neighborhoods, schools, media, and the larger society. It is not acceptable to that parents should bear the sole responsibility from protecting children from corporate marketing and that parents should bear the blame for the consequences of commercialism. The culture of marketing competes with parents’ values and efforts to educate children. Such competition is unfair and unequal and therefore it should not be allowed.
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ADVERTISING TO CHILDREN ON In the US, children 12 years or younger controlled the spending of $28 billion in 2000; they influenced family purchases of $250 billion. Children in the US watch more than 40,000 TV ads per year; ten minutes per 1 hour of TV programming. About three quarters of all children aged
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This note was uploaded on 01/29/2011 for the course SOC 344 taught by Professor Staff during the Spring '08 term at University of Michigan.

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SOC 344 KEY ISSUES AROUND CHILDREN _ FAMILY.ppt - KEY...

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