Consumed by Jihad v McWorld 9.2010

Consumed by Jihad v McWorld 9.2010 - Consumedby...

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Consumed by  Jihad vs. McWorld International Marketing | MARK 363 September 7. 2010 
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When Jihad meets McWorld
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Two Views A retribalization of large swaths of humankind by war  and bloodshed:  Jihad in the name of a hundred narrowly  conceived faiths against every kind of interdependence. Borne by the rush of economic and ecological forces that  demand integration and uniformity and that mesmerize  the world with fast music, fast computers, and fast food— with MTV, Macintosh, and McDonald's, pressing nations  into one commercially homogenous global network: one  McWorld tied together by technology, ecology,  communications, and commerce.  The planet is falling precipitately apart  AND  coming  reluctantly together at the very same moment. 
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“We accept the logic of  globalization.”
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The New World Marketing Disorder Jihad vs McWorld is a battle waged in the global  public arena for how and when we can secure  new foundations of parochialism/ethnic identity  OR the universalism of the profit motive. There is no democracy in either process and the  consequences of the dialectical interaction  suggest a new and startling inadvertent tyranny  stemming from the constraints of consumerism.
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Currency Stabilization  Nouriel Roubini: The process that will lead - in the medium to  long term - to a challenge of the U.S. dollar as the major  global reserve currency has started. The U.S. creditors - the  BRICs, the Gulf states and others - are becoming increasingly  alarmed that the U.S. will deal with its unsustainable fiscal  path via inflation and debasement of the value of the U.S.  dollar via depreciation. So they will not sit idly waiting for  this to happen: they are already diversifying into gold and  resources (as China purchases mines and energy, mineral and  commodity resources all over the world) 
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Precautionary Principle Webster’s defines precaution as "care taken  beforehand" or "a measure taken beforehand  against possible danger." Precaution is a well- respected notion that is practiced daily in the  stock market, in medicine, on the highway, and in  the workplace. In both business and politics,  decision makers seek the right balance between  taking risks and behaving in a precautionary  manner.
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Precautionary Principle  A universal precautionary principle apparently 
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This note was uploaded on 01/31/2011 for the course MARK 363 taught by Professor Gerolius during the Spring '10 term at Loyola Chicago.

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Consumed by Jihad v McWorld 9.2010 - Consumedby...

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