From Food to Fusion to Fashion 11.2010

From Food to Fusion to Fashion 11.2010 -...

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From Food to Fashion to Fusion: The Mega Brand Euro Style International Marketing | MARK 363 November 2010
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Agenda Branding a Country The Slow Food Movement Burberry Case Study In-Class Review
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Thematic “We are overfed and undernourished.” - Pieter Van Huele 
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Antiquity to Modernity  According to Bruno LaTour, we inhabit a world  where intellectual culture does not know how to  categorize.  We tend to arbitrarily divide our  world into tidy compartments: Natural world Social world Economic world Humans and non-humans “Us” and “Them” OR Conservative versus Liberals
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2004 Athens Olympics Apart from the historical significance, the return  of the Games to Greece afforded the country the  opportunity for revival: Economically   Politically   Culturally    Spiritually 
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The Preparations  Post 9/11 concerns saw Greece spending €970 million  (US$1.2 billion) on security. 70,000 police patrolled  Athens and the Olympic venues during the Olympics.  When the IOC expressed concern over the progress of  construction work of the new Olympic venues, a new  Organizing Committee was formed in 2000 under  President Gianna Angelopoulos-Daskalaki.   Athens was transformed into a city that uses state-of-the- art technology in transportation and urban development.  Some of the most modern sporting venues in the world  were built to host the 2004 Olympic Games.
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From Antiquity to Modernity  = Olympic Flame traveled the world        Minoan Clay  becomes modern mascot Olympic Stadium  Minoan Priestess 
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Athens 2004 Blog Negative reports about terrorism, construction delays and the insinuation that  maybe Greece was not up to hosting these games caused too many people to  skip them. Then to make an issue of the empty stadiums was the height of  hypocrisy. There  were  victims of terrorism in Athens because those empty  seats belonged to the people that the media had  terrorized  out of coming. But I  guess this is life in a post 9/11 world. Believe it or not the US media was not the worst and at least some members  had the integrity to admit they had made a mistake and judged Greece too  harshly. The Australian press…acted as if their biggest fear was that Athens  would upstage Sidney and went on to ridicule Athens and the Greeks.  Some members of the British press went around trying to make their own  stories.  One famous British reporter walked around the Olympic grounds with  a Bin-Ladin name tag to prove the slackness of Olympic security.  He also  placed suspicious packages that had the word 'bomb' on them.  When he asked 
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From Food to Fusion to Fashion 11.2010 -...

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