Unformatted text preview: because people in general like to believe that nothing bad happens around them. U. – Understanding a message is an important characteristic. Misunderstanding a message creates problems and in order to prevent that the sender must be clear and simplistic when conveying a message. S. – Satisfaction for the audience involves the way the hazard is managed. Getting them satisfied with the managing of the hazard involves persuasion. The result must be consistent with the sender’s values. E. – Enactment of a plan to prevent a hazard. It is how they convince people from agreeing to an action to actually taking action. 4. How does this article fit into our discussion of rhetorical communication? Risk communication relates to the study of rhetorical communication because persuading an audience is what the rhetorical tradition strives to do. Being influential is an important aspect to both risk communication and rhetorical communication....
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This document was uploaded on 01/31/2011.
- Spring '08