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Unformatted text preview: Media Effects developed to answer how theorists could hold to notions of limited effects when there is so much evidence of media influence all around. c. Propositions/assumptions (list and discuss) The audience is active. They are also media-oriented. The media compete with other sources. Value judgmenys of media content can only be assessed by the audience. 3. Discuss the findings and generalizations of this theory. (Looking for the larger/overall findings and generalizations as well as specifics does the theory meet the goals?) The audience is media oriented. 4. What are the strengths and weaknesses of this theory according to the criteria for evaluating a theory? November 29, 2010 5. Describe one practical application (i.e., identify a real world example) of this theory applied....
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This document was uploaded on 01/31/2011.
- Spring '08