Apply_Project_Plan_Final.edited.docx - Running head PROJECT...

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Running head: PROJECT PLAN 1 Apply: Project Plan BUS/475
PROJECT PLAN 2 Project Title: Walt Disney Opportunity Description : Having conducted the metrics, Walt Disney Company discovered it could work on its opportunities to establish a competitive advantage. The opportunities, once utilized, can become a strength for the company. Project Objectives : Faster technological advancement. Operational Step Responsible Person Timeline Creation of a new Smartphone app that contains the Disney movies and themes where users can subscribe IT software developer 11/25 (1 week) Promoting digital marketing Marketing director 12/2 (3 weeks) Identifying customer/web analytics Marketing analyst 12/23 (1 Week) Production of related products. Operational Step Responsible Person Timeline Offering new products to the Sales representatives 11/25 (1 week)
PROJECT PLAN 3 existing market to generate more profits from the target market Introduce the existing products to new markets Marketing Director 12/2 (1 week) Research on areas majority of investors are looking Research Assistant

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