LECTUR11 - SPECIAL EVENT PLANNING TYPES SOCIAL BUSINESS...

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SPECIAL EVENT PLANNING TYPES SOCIAL BUSINESS CLUB EVENTS ON-PREMISE OFF-PREMISE KEYS TO DOING WELL! 1. SERVICE IS PUNCTUAL 2. F&B. CLEANLINESS, PRESENTATION, AND AMBIANCE ALL MEET ESTABLISHED STANDARDS 3. PROFESSIONAL ATTENTION WILL BE PAID TO DETAILS 4. FUNCTION HOST IS MADE TO FEEL LIKE A GUEST 5. ALL LAST MINUTE REQUESTS OR CRISES WILL BE HANDLED CALMLY AND PROFESSIONALLY. MARKETING BROCHURE PRIMARY SALES TOOL MUST EMPHASIZE WHAT CLUB CAN AND WILL DO! NOT WHAT A MEMBER MUST OR CANNOT DO! NO NEGATIVE RULES OR POLICIES MENUS: 1. USE DESCRIPTIVE WORDS 2. DO NOT USE CLICHÉS 3. BE TRUTHFUL PRICED VS. NON-PRICED (BINGO MENUS) APPEARANCE: 1. SIZE 2. COLOR
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3. PAPER STOCK 4. FONT 5. GRAPHICS AND PHOTOS MEMBER-HOST RELATIONS 4 JOB RESPONSIBILITIES 1. PROVIDE INFORMATION PLAN ALL GROUNDWORK EDUCATE THE HOST! 2. NEGOTIATIONS PRICE: 1. QUOTE ALL PRICES (NO HIDDEN COSTS) 2. PLAY THE GAME TO WIN 3. TRY TO GIVE GOOD PERCEIVED VALUE 4. QUOTE PRICE++ PITFALLS: 1. USING LOWER QUALITY PRODUCTS 2. CUTTING TOO MUCH LABOR
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This note was uploaded on 01/26/2011 for the course HRIM 318 taught by Professor Howard,paul during the Fall '10 term at Pennsylvania State University, University Park.

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LECTUR11 - SPECIAL EVENT PLANNING TYPES SOCIAL BUSINESS...

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