LECTURE7 - RESOURCES CHARACTERISTICS OF CLUB...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
MARKETING THE BASIC FUNCTION OF BRINGING BUYERS AND SELLERS TOGETHER FOR AN EXCHANGE. PERCEIVED VALUE MUST BE HIGHER THAN PRICE PAID!! WHAT IS MARKETED BY CLUB MANAGERS? MARKET MARKET SEGMENT PRIMARY TARGET MARKET MARKETING STRATEGY - LONG TERM PLAN * PRODUCTION ORIENTATION * PRODUCT ORIENTATION * SELLING ORIENTATION * MARKETING ORIENTATION * SOCIETAL ORIENTATION MARKETING SERVICES IS DIFFICULT! * INTANGIBLE * PERISHABLE * PRODUCED AND CONSUMED SIMULTANEOUSLY EXTERNAL VS. INTERNAL MARKETING MARKETING MIX 4 - P’S PRODUCT, PROMOTION, PLACE, PRICE
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
PRODUCT * CLASSIFICATION * POSITIONING * DIFFERENTIATION * LIFE CYCLE PROMOTION * PERSONAL SELLING * DIRECT MAIL * NEWSLETTERS * MENU MERCHANDISING * SALES PROMOTIONS * ADVERTISING * PUBLIC RELATIONS PROMOTIONAL MIX BASED ON:
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: RESOURCES CHARACTERISTICS OF CLUB CHARACTERISTICS OF MEMBERS LIFE CYCLE STAGE OF CLUB CLUB POLICY PLACE PRICE * FULL COST * MARK-UP * GROSS PROFIT * INTEGRATED * EMOTIONAL * PSYCHOLOGICAL ETHICS 1.) DOES THE DECISION VIOLATE SOMEONE’S RIGHTS OR THE LAW? 2.) IS EVERYONE WHO IS AFFECTED BY THE DECISION TREATED FAIRLY. 3.) WOULD YOU MIND READING ABOUT YOUR DECISION AND ITS CONSEQUENCES IN THE NEWSPAPER OR THE CLUB NEWSLETTER. HOMEWORK CREATE A PROMOTIONAL MIX FOR A COUNTRY CLUB IN STATE COLLEGE THAT IS HAVING A YEAR 2000 NEW YEARS EVE GALA. FINDINGS CLUB ESTABLISHED IN 1965 500 MEMBERS AVERAGE MEMBER IS 50 YEARS OLD ANNUAL DUES $2000 CLUB IS FINANCIALLY STABLE MEMBERSHIP IS NOT VERY ACTIVE...
View Full Document

This note was uploaded on 01/26/2011 for the course HRIM 318 taught by Professor Howard,paul during the Fall '10 term at Penn State.

Page1 / 7

LECTURE7 - RESOURCES CHARACTERISTICS OF CLUB...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online