MARKETING LECTURE - FULL COST MARKUP INTEGRATED...

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CLUB MARKETING BUYERS - SELLERS MEMBERSHIP FEES - SERVICES PERCEIVED VALUE MUST BE HIGHER THAN DOLLARS SPENT!! CHALLENGES THAT ARE FACED IN CLUBS: INTANGIBLE PERISHABLE DEVELOP A MARKETING PLAN: 1. DETERMINE TARGET MARKET
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2. STRATEGY (ORIENTATION) PRODUCTION PRODUCT SELLING MARKETING 3. GOALS FREQUENCY AVERAGE PURCHASE CUSTOMER SATISFACTION CREATING A MARKETING MIX – 4 P’S 1. PRODUCT CONVENIENCE SHOPPING
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SPECIALTY 2. PROMOTION PERSONAL SELLING DIRECT MAIL NEWSLETTERS MENU SALES PROMOTIONS ADVERTISING PUBLIC RELATIONS 3. PLACE OUTLETS HOURS LEVELS 4. PRICE
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Unformatted text preview: FULL COST MARKUP INTEGRATED PSYCHOLOGICAL FACTORS ETHICS 1.) DOES THE DECISION VIOLATE SOMEONES RIGHTS OR THE LAW? 2.) IS EVERYONE WHO IS AFFECTED BY THE DECISION TREATED FAIRLY? 3.) WOULD YOU MIND READING ABOUT YOUR DECISION AND ITS CONSEQUENCES IN THE NEWSPAPER OR THE CLUB NEWSLETTER. TIPS FOR DEALING WITH THE MEDIA! 1. ALWAYS HAVE ONE SPOKESPERSON 2. RESPOND TO REPORTERS IMMEDIATELY 3. DO NOT SAY NO COMMENT 4. BE SURE OF YOUR FACTS 5. REVIEW QUOTES WITH REPORTER...
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This note was uploaded on 01/26/2011 for the course HRIM 318 taught by Professor Howard,paul during the Fall '10 term at Pennsylvania State University, University Park.

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MARKETING LECTURE - FULL COST MARKUP INTEGRATED...

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