Case_study_applereinventitself - Case 1 Apple Computer...

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Case 1 – Apple Computer: Research how Apple managed to reinvent itself over the years. Apple Computer was born on April 1, 1976. Built by two high school drop outs, Steve Wozniak and Steve Jobs launched what would become the personal computer phase. Steve Jobs was employed by Atari and Steve Wozniak was an employee of Hewlett Packard at the time (Unknown). Over the course of the next 35 years Apple went on to enjoy both successes and failures. One of the key successes for Apple was the release of Apple II in April of 1977. The Apple II was the first product launched by the newly form Apple Computer Corporation. Behind the success of the Apple II was Steve Jobs who marketed the Apple II to schools and educational foundations. By marketing to the educational community helped to introduce the Apple computer to the home user. While visiting Xerox Parc, Jobs sees a new computer concept, a graphical user interface and a mouse. Upon returning back to Apple, Jobs starts working on the Lisa project. This would become Apple’s first failure. The Lisa was launched in January 1983 at the low price of $9998 (Mesa, 1997 - 98). Lisa was out of the budget of most home consumers and became the first product to go into the Apple graveyard as a failure.
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