COMM 392.StudyGuide1

COMM 392.StudyGuide1 - COMM 392 Study Guide Questions...

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COMM 392 – Study Guide Questions Chapter One – Introduction to Research in Communication 1. What definition of research does Keyton propose for purposes of your study with her? 2. What distinguishes social science research in communication from rhetorical and critical approaches? a. Social Science-systematic and scientific approach to understanding “patterns in the lives of people” b. Critical—evaluative; elicits judgments; interpretive; studies oppression (e.g., application feminist theory) c. Rhetorical—discovery of available means of persuasion; why does communication work; symbolic exchange 3. What is proprietary research? Give an example. 4. Scholarly research in communication goes through a public process. Briefly describe the steps in this process. a. Talk with colleagues, read literature b. Set up and perform research c. Submit results as a conference paper d. Present at conference (hear critiques) e. Revise, submit for publication f. Revise based on peer review g. Publish 5. Define the four results that Keyton says can follow from a systematic research process. Descriptive (describes behavior) (e.g., How do people communicate potentially stigmatizing information?)-qualitative Cause-effect (shows link between behaviors) (Does increased student nonverbal responsiveness lead to increased teacher satisfaction?)- quantitative Predictive (predicts behavior, usually based on cause and effect, within a certain scope) (Does teaching people the definition of feminism reduce negative stereotypes?)- quantitative Explanatory (generates a theory to explain why a pattern varies) -both 6. What roles does theory play in communication research? a. Much research begins with theory b. Research validates theory c. Research extends theory d. Research challenges theory e. Research creates theory 7. What are the social sciences? a. Communication—focuses on symbols used to construct messages, messages, the effects of messages and their meanings b. Psychology c. Sociology
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d. Political science 8. What do we mean when we say that “social science research is contextually and culturally bound”? a. By number and type of people participating b. By type of communication c. By location (laboratory or field) d. By cultural norms and values 9. Describe the five steps in the research process. a. Statement of topic/problem/question b. Formulation of hypothesis OR RQ c. Critique of H or RQ, consideration of potential other variables d. Design and conduct study e. Interpret resulting data 10. Of the 12 characteristics of the tradition of science, which three do you consider most important and why? a. Based on evidence b. Testable c. Considers all possible explanations d. Replicable e. Part of the public record f. Self-correcting g. Reliant on measurement and observation h. Attempts to control error i. Minimizes researcher bias and distortion j. Takes on an attitude of skepticism k. Tries to generalize results l. Heuristic (each finding leads to more questions)
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COMM 392.StudyGuide1 - COMM 392 Study Guide Questions...

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