Unformatted text preview: 7. Describe the difference between a Likert/Likert-type scale and a semantic differential scale. 8. What is the difference between interval and ratio data? 9. Generally speaking, what is validity in measurement? 10. Briefly define face validity, content validity, criterion-related validity, concurrent validity, predictive validity, and construct validity. 11. Generally speaking, what is reliability in measurement? 12. Briefly define the three primary types of reliability. 13. What kinds of validity errors can occur in data collection? 14. Why are issues of sample representativeness tied to external validity? Give an example. 15. What kinds of issues occur in data interpretation? 16. As a consumer of research, what kinds of questions should you be asking about research you read?...
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This note was uploaded on 01/26/2011 for the course COMM 392 taught by Professor Amanda during the Spring '10 term at Truman State.
- Spring '10