CLUI-interview-bomb - Note: Students, you are welcome to...

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Note: Students, you are welcome to listen to the audio of this interview, but please print this transcript to follow along, make notes, etc and bring it to class for discussion. Also, view the slideshows on this site: Matthew Coolidge by Deborah Gans Web Only/Posted May 2010 , ARCHITECTURE This is an edited transcript of the BOMBLive! audio interview : Matthew Coolidge by Deborah Gans at Pratt Institute in the winter of 2010. Deborah Gans Hi. Welcome, Matthew. Matthew Coolidge Yeah, thanks, thanks for inviting me out here. It’s great, it’s a lot of fun. DG Thanks for coming to your Troy East Coast office. MC Yeah, though I’m not going to have time to go visit the East Coast office, unfortunately. DG So just to get started I want to say, I love your logo. It has the kind of gloss of official-dom in this reduced way. It has—it’s a globe, but it’s just longitudinal lines and latitudinal lines and then it says The Center for Land Use Interpretation around it. It’s as good as the UN’s. But it does make me wonder because it’s a global insignia, we’re in a world of globalization, and the global reach of everybody’s economy, and yet you do focus it seems on not just America but on the United states in particular despite your logo. You want to talk about that a little bit? MC Sure. The logo itself is a kind of stylized globe in a sense, but it’s really about the layering of lineage lines on the landscape so it’s about the kind of encapsulating space through delineation in a more kind of formal, abstract way than to reference a global–ism. There is, you’ll notice too, in the logo a kind of crosshair effect, which is the effect of a line of longitude meeting a line of latitude right at the center. So there is this sort of concentration of the forms to create a central point in the middle of the logo. Because everything that we deal with is about locational space, it’s about being able to point out phenomenon by describing distinct sites, so the locate-ability, this kind of contraction of space to locate-able points is one of the essences of our practice, but also about the logo. So the logo is in a sense referencing some progenitors of such kind of institutional, global, I suppose, organizations, but also just about this sort of way in which a centroid is expressed. DG That’s really interesting. Isn’t it more a matter of a desiring to locate a landscape? Because you actually deal with some landscapes that are hard to locate in certain ways, that have a more ambiguous perimeter or geography. MC I mean, if you look at other logos of that sort you might be reminded of a few if you look at ours—I mean, National Geographic has a very similar logo for example. So that’s definitely one of the reference points for us as well, this idea of—you know, National Geographic is an American organization, right? National Geographic
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This note was uploaded on 01/31/2011 for the course WOMEN'S S 240 taught by Professor Cole during the Spring '07 term at University of Michigan.

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CLUI-interview-bomb - Note: Students, you are welcome to...

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