class5 - Mediated Communication Theory 192:354 Class 5...

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Mediated Communication Theory 192:354 Class 5 September 21, 2010
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Unit Name Impression formation Concerns mostly with first impression we give (form) and/or have about another person after an initial encounter. This is the strongest impression you will have about the person, basis of perception, hard to change Depends on two mechanisms: Information available : before the interaction (ie status, gender, social category) or during the interaction (ie physical appearance, verbal and vonverbal communication cues and styles, language use-what kind of language and how) Inferential heuristics : cognitive schemes we hold with regard to social groups, people, places, events and psychological traits. We all have perceptions that people either taught us, b/c it is biological, etc The availability of information varies across F2F and mediated environments. The more information we have, the more accurate our opinion will be
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This note was uploaded on 02/01/2011 for the course COMM 394 taught by Professor Estlein during the Spring '10 term at Rutgers.

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class5 - Mediated Communication Theory 192:354 Class 5...

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