Exam_1_study_guide_Fall_10_1_ - Mediated Communication...

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Mediated Communication Theory 192:354: Possible Topics for Midterm Exam – Fall 2010 Your exam includes (50?) multiple choice questions drawn from all material covered in the course up to this point. This study guide lists the specific topics from which exam questions will be drawn. The exam will cover material from lecture and the assigned readings. What is mediated communication? Mediated communication is transmitting messages through a technological medium such as the internet or phone. Society and Technology - The Technical Deterministic View and Modernity - Technology is an external force that impacts social life and alters history - Technologies mold and form a society; technical devices are at the root of social formation - The Social Deterministic View - Technologies are continually reinterpreted by users and are given new, often unexpected, trajectories - Technology is a type of text that has an author (designer) and is read by the user meaning that the designer may have certain intentions for that piece of technology but it is ultimately up to the user on how to interpret the device - The Affordance View - Describes how physical characteristics of the object interplay with the way in which we perceive and interpret the use of the object. - Affordances are characteristics that are more or less available to the receiver. - Properties of the product determine the possibilities for action - Points to the interaction between the physical and social in the embedding of artifacts on our lives - Focuses on the design of the technical object - The Domestication View - Compromise between technical and social determinism and avoids the narrowness of the affordance view - Emphasis is on the consumption, not just the purchase of an item - The adoption of the item should be viewed as a process (the thoughts that go into purchasing the item, consulting with others to buying and using the item) - Even though someone has purchased an item, there are still discussions/negotiations about that item - Not only a mental process carried out by an individual, but a social process between individuals - Adoption cycle: these stations describe the movement from having the idea that an object or service would be a useful addition to our life to the purchase of the object and embedding it into our life Imagination: the way in which an item enters our consciousness Appropriation: describes that portion of the consumption process in which a particular object leaves the commercial world and enters our sphere of objects. Friends or
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This note was uploaded on 02/01/2011 for the course COMM 394 taught by Professor Estlein during the Spring '10 term at Rutgers.

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Exam_1_study_guide_Fall_10_1_ - Mediated Communication...

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