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Chapter 13

Chapter 13 - Chapter13 19:48...

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Chapter 13 19:48 Marketing : The activity, set of institutions, and processes for creating,  communicating, delivering, and exchanging offerings that have value for  customers, clients, partners, and society at large Evolution of Marketing     1.  The Production Era : Produce as much as you can, because there is a  limitless market for it 2.  The Selling Era: 3.  The Marketing Concept Era: Customer Orientation- Find out what consumers want and provide it Service Orientation- Customer satisfaction Profit Orientation- Focus on goods/services that will earn the most profit 4.  The Customer Relationship Era : Customer relationship management  (CRM)  is the process of learning as much as possible about customers and doing  everything you can to satisfy them—or even exceed their expectations The Marketing Mix     Ingredients that go intro a marketing program 1. Product- design a want-satisfying product
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  • Spring '08
  • Nelson
  • Business, Marketing Concept Era, level Psychographic segmentation, services Marketing research, regions Demographic segmentation, brand Test marketing, marketing success Consumer

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