Chapter 16

Chapter 16 - Chapter16 19:50

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Chapter 16 19:50 Promotion mix : The combination of promotional tools an organization uses Integrated marketing communication (IMC) : A technique that combines all the  promotional tools into one comprehensive, unified promotional strategy Advertising : Paid, nonpersonal communication through various media by  organizations and individuals who are in some way identified in the advertising  message Product placement : Putting products into TV shows and movies where they will  be seen Infomercial : A full-lengthy TV program devoted exclusively to promoting goods  or services Interactive promotion : Promotion process that allows marketers to go beyond a  monologue, where sellers try to persuade buyers to buy things and sellers work  together to create mutually beneficial exchange relationships Personal selling : The face-to-face presentation and promotion of goods and  services Prospecting
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Chapter 16 - Chapter16 19:50

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