Chapter 6 - Chapter6: (

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Chapter 6: Interpretation of Sensory Information What is the difference between sensing and perceiving? - Sensing is taking the information in using our 5 senses - Perceiving is making sense of that information (What takes place in your mind) Subliminal Perception - Idea that a stimulus can influence our behavior when we are not aware of its  existence - Produces a brief, subtle, and hard to measure effects - Cannot control our buying habits - Cannot make you commit evil acts - Cannot help in improving memory, losing weight, improvements are a result of  people’s expectations Perception and Pattern Recognition - We recognize faces by whole patterns, certain areas in temporal lobe appear to be  specialized in facial recognition Feature- Detector Approach - Neurons in brain that respond to certain simple features, such as lines and angles - Specific neurons recognize specific patterns
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Chapter 6 - Chapter6: (

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