01. Marketing Overview. Marketing Ethics (post) (1)

01. Marketing Overview. Marketing Ethics (post) (1) - Click...

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Unformatted text preview: Click to edit Master subtitle style 2/2/11 MKTg 301: principles of marketing Marketing Overview // Marketing Ethics 2/2/11 What is Marketing? 2/2/11 AMA Definition The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing Marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large www.marketingpowe r.com 2/2/11 Value Explicit and/or Implicit Trade-offs l Benefits vs. Costs Evaluation of what you get for what you give Customer NEEDS and WANTS l Demands Types of Value: 2/2/11 Click icon to add picture OFFERINGS: Goods // creating value PR O DU CT 4P 2/2/11 Click icon to add picture FACTORS: Cost // Customers // capturing value PR IC E 4P 2/2/11 Click icon to add picture OPTIONS: Advertising // Promotions // communicating value PR O M OT IO N 4P http://www.youtube.com/watch 2/2/11 Click icon to add picture MANAGING: Channel Selection // delivering value PL AC E 4P 2/2/11 The History of Marketing: A Crash Course { 6 C 7 4 3 2 D B -C E 5 C -4 A E -8 2 B 2 -5 9 F 3 1 0 2 B F A 3 5 } Production Oriented E 0 1920 { 1 D 7 6 4 A 5 -6 A D 1 -4 7 8 -A 5 8-3 2 4 6 7 6 C 9 2 B 1 E } Sales Oriented Era { B 3 9 D 4 0 C 6 -2 8 1 -4 C B F -8 B A 2 -6 A D 7 8 F 9 5 1 2 E } 1920 - 1950 { 0 C 3 B 7 C 1 6 -3 4 8 6 -4 A 8 A -A D 9...
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01. Marketing Overview. Marketing Ethics (post) (1) - Click...

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