02. Marketing Strategies and Plans (post) (1)

02. Marketing Strategies and Plans (post) (1) - Click to...

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Unformatted text preview: Click to edit Master subtitle style 2/2/11 MKTg 301: principles of marketing M ar keting Str ategies and Plans Str ategic planning will help you fully uncover your available options, set pr ior ities for them, and define the methods to achieve them. Robert J. McKain Author, How to get to the top ... and stay there 2/2/11 When sending me emails Please, please, please Subject Line: Your Name; MKTG 301; Section # 2/2/11 Click icon to add picture http://www.gmu.edu/org/ama GMU Marketing Society - AMA 2/2/11 1. M ar keting is the business discipline founded on exchange with the pur pose of pr oviding value to satisfy the wants and needs of customer s. 2. Value is pr ovided thr ough the REVIEW: Marketing Overview Chapter 1 2/2/11 1. M ar keting ar e guided by a Code of Ethics, which emphasizes honesty, r esponsibility, fair ness, r espect, openness, and citizenship. 2. Ethics is often in the eye of the REVIEW: Marketing Ethics Chapter 3 2/2/11 Click icon to add picture The (Tenuous) Role of the CM O? Marketing Str ategy 2/2/11 Competitive Advantage Resour c es & Capabili ties Distinct (Cor e) Competences Competitive Advantage Value Cr eation Cost Differentia tion Product Price Promotion Place Customer Excellence Operational Excellence Human Resource 2/2/11 Generic Strategies (Porter) Differentiati on Focus Differentiati on Cost Focus Cost Leadership Competitive Advantage Competitive Scope NARROW BROAD Lower Costs Higher Costs 2/2/11 * Business Plan vs. M ar keting Plan Marketing Plans 2/2/11...
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This note was uploaded on 02/01/2011 for the course MARKETING 301 taught by Professor Hopner during the Spring '11 term at George Mason.

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02. Marketing Strategies and Plans (post) (1) - Click to...

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