07. Marketing Research. Global Marketing (post) (1)

07. Marketing Research. Global Marketing (post) (1) - Click...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Click to edit Master subtitle style 2/2/11 MKTg 301: principles of marketing Consumer Behavior // B2B Chance favor s the pr epar ed mind. Louis Pasteur Chemist // Biologist 2/2/11 1. Segmentation includes dividing the mar ket into similar gr oups. 2. Tar geting includes in selecting the gr oup or gr oups of customer s to focus on. 3. Positioning includes deter mining REVI EW: STP Chapter 8 Click to edit Master subtitle style 2/2/11 MARKETI NG 2/2/11 Why Conduct Research? 1. Reduces uncertainty 1. Crucial link between firms and their environment 1. Anticipate and respond to competitors actions 2/2/11 Marketing Information Systems 2/2/11 Ethics of Consumer Data? 2/2/11 Marketing Research Process { 8 7 C 9 D E 3 8 -5 A 8 7 -4 0 6 7 -8 F 8 -7 1 3 4 8 3 2 C 5 B 0 } Define Objectives / N { 6 9 C F 2 6 2 -8 5 A B -4 E 2 F -9 6 A 4 -5 3 6 C 3 C 1 4 2 6 2 6 } Design Research Project { 4 A 0 D 3 D C -0 8 0 5 -4 A 0 9 -A 3 4 6 -C 0 A 9 2 6 A 8 7 D 4 D } Data Collection { 1 7 6 3 9 C A 0 -7 B 3-4 B 9 F -9 F 1 E -2 3 2 E 8 7 5 7 E 0 4 B } Analyzing Data { 2 6 7 F 3 4 F 4 -6 4 D 9 -4 9 F 4 -8 0 9 3 -1 B 1 D 4 9 1 9 D 3 5 } Presenting Results 2/2/11 1. Define Objectives // Needs { 9 3 B 0 C 7 0 4 -C 8 4 5 -4 F 8 6 -9 D A 7 -1 4 7 A 6 3 F B 3 F B } Museum of Fine Arts { 4 F A 4 2 5 6 7 -E 8 5 9 -4 A F 4 -A 9 6 -2 C 0 4 E 2 A 7 5 9 E } NASA { F 0 4 9 4 F 2 6 -A 3 0 7 -4 9 5 4 -8 F B 3 -1 8 A 6 A 4 C 2 4 6 5 9 } Ford { 6 3 1 6 9 1 5 -0 4 F 7 -4 B 4 E -A D E D -2 9 2 9 8 7 1 4 1 E B D } Would you go see an art exhibit by H { B 2 E 2 4 E 4 7 -E 0 3 D -4 9 8 E -A 8 A -3 4 5 0 7 E B D 1 D } Should the Challenger be launched? { 4 A E 1 6 8 B C -7 9 6 -4 D 4 1 -8 1 C 7 -6 8 2 1 0 1 D 8 9 2 5 A } ures do customers want in their car? (Edsel) 2/2/11 2. Designing Research Project 1. What data do I need to answer my question?...
View Full Document

This note was uploaded on 02/01/2011 for the course MARKETING 301 taught by Professor Hopner during the Spring '11 term at George Mason.

Page1 / 44

07. Marketing Research. Global Marketing (post) (1) - Click...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online