MKTG 301. Hoppner. Fall10. 005 (1)

MKTG 301. Hoppner. Fall10. 005 (1) - MKTG 301: Principles...

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Unformatted text preview: MKTG 301: Principles of Marketing SYLLABUS Fall 2010 COURSE SECTION: Section 005 MEETING TIME: Tuesday, 4:30 7:10pm LOCATION: Art and Design, Room 2003 FINAL EXAM: Tuesday December 14 th , 2010; 4:30 7:15pm COURSE DESCRIPTION: Principles of Marketing examines marketing principles, concepts, strategies, tactics, and analytical tools used by profit and nonprofit organizations to market ideas, products, and/or services to selected target groups. This course emphasizes how to promote, distribute, and price the firms offering in a dynamic economic, social, political, and international environment. PREREQUISITES: Students must have at least sophomore standing are expected to have completed Economics 103 and Accounting 203 with a C or higher. These courses or equivalent experience provide the business context to understand the marketing concepts. COURSE INSTRUCTOR: Dr. Jessica Hoppner CONTACT INFORMATION: TELEPHONE: 703/993-1796 EMAIL: jhoppner@gmu.edu ** Please include the course and section number in the subject line of your email.** OFFICE: Enterprise Hall, Room 130 OFFICE HOURS: Wednesday 2:00 3:30pm and by appointment ** Please email to schedule an appointment. COURSE MATERIALS: REQUIRED TEXT : Marketing (2 nd Edition) by Grewal and Levy. (ISBN: 978-0-07-338095-7) ** The book cover is white with a series of colored circles. CONNECT TEXTBOOK WEBSITE : The Connect website is accessed through a registration code that may be purchased bundled with the textbook in the bookstore or on its own at this courses website. **The courses website can be accessed at: (http://connect.mcgraw-hill.com/class/j_hoppner_mktg_301_section_005) SUPPLEMENTAL MATERIAL : Additional readings will be posted on the course Blackboard website. **Approximately 1 to 2 additional articles from the popular press (e.g., Wall Street Journal, BusinessWeek, NY Times, Newsweek, etc.) per topic will be posted by the Friday before the next class. It is your responsibility to check the website and read the articles in order to be prepared to discuss in class. COURSE OBJECTIVES: The objectives of this course are to: Introduce students to the terminology, functions, institu tions and philosophy of marketing and market-driven decision-making, with a focus on the role of technology. Span the contexts of product, service, and idea marketing for both profit and non- profit organizations in a variety of settings, inclusive of global competition. Build marketing application skills by examining the practices of real-world organizations. Develop marketing application abilities through the development of a team-created rudimentary marketing plan By achieving these objectives, this course will address each of the following Learning Goals of the School of Management: 1. Our students will be competent in their discipline ....
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MKTG 301. Hoppner. Fall10. 005 (1) - MKTG 301: Principles...

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