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Unformatted text preview: Slides are interesting and relevant __________ CONTENT: (25 points)-Content is clear, logical, and consistent-Covered:-Strategic Objectives-Situation Analysis-Marketing Strategy-Marketing Mix Product Price Place (Distribution) Promotion-Financials Projected Income Statement Marketing Budget-Implementation/Objectives-Evaluation/Control-Marketing strategy and Marketing mix sections integrate cohesively-Financials are realistic, given marketing strategy and marketing mix __________ PRESENTATION GRADE (out of 75 points): __________...
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This note was uploaded on 02/01/2011 for the course MARKETING 301 taught by Professor Hopner during the Spring '11 term at George Mason.
- Spring '11