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Unformatted text preview: -Financials-Projected Income Statement / Marketing Budget-Implementation Plan-Objectives (Marketing Objectives; Financial Objectives) / Key Success Factors-Evaluation and Control-Appendix (optional)-References __________ EXPLANATION : (55points)-Content is clear, logical, and consistent-The information provided in the strategic objectives and situation analysis sections describe the current company and current environment. (References should be used to support.)-Given the information provided in the strategic objectives and the situation analysis section, the new product “fits”-Each element of the marketing mix is fully explained and work cohesively together-Marketing strategy and Marketing mix sections integrate cohesively-Given the marketing strategy and marketing mix, the financials (i.e., income statement, marketing budget) are realistic. __________ WRITTEN PLAN GRADE (out of 125 points): __________...
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- Spring '11
- Marketing, strategic objectives