MKTG PLAN - Current: Offerschicken,steak,andpork.

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Current:  Offers chicken, steak, and pork. Offers vegetarian alternative. Needs: Offer fish Most types of fish, especially Tilapia, is very healthy and  offers a lot of good nutrients. Appeals to consumers who are health conscience. Offers more variety.
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- Highest Percentage: 18 yrs – 39 yrs. -  39 %  18-34 - 38%  35-39 -  Likely college students and career driven adults
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- 31 %  of customers  make about  30,000 –  60,000  per year. -  only  12% make less  than 30,000 . - Shows that  customers who make  a decent amount are  more willing to  purchase chipotle.
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-Opened in 1993, opened  300 locations  in 10 years. - Following 2 years, opened 200 more  locations. - signals a sturdy business -More likely a new product will  strive. -Sale of whole Tilapia increased from  10,000 mt to 21,500 mt in 5 years . -Filleted Tilapia increased  612 mt to 2,300  mt in 1 year. - Surplus is expected to reach  10,000 mt  in 2020.
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Increase Hispanic Culinary Influences Growing Hispanic Population = More sales According to the US Census Bureau,  14%  of US  population is of Hispanic descent. Hispanic Population’s Purchasing Power =  $600  Million  a year  (in US only). Estimated that by 2050,  1 out of every 4  American will have come from a Spanish- speaking country.
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More Growth More growth=more sales=more revenue Company believes that it can open  3,000  locations  before it reaches its peak. Currently only has opened 
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MKTG PLAN - Current: Offerschicken,steak,andpork.

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