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Ch1 Article 1 - Technology Health Poorer Nations Go Online...

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Page 1 of 2 2009 Factiva, Inc. All rights reserved. Technology & Health Poorer Nations Go Online on Cellphones By Tom Wright 895 words 5 December 2008 The Wall Street Journal J B4 English (Copyright (c) 2008, Dow Jones & Company, Inc.) JAKARTA, Indonesia -- Using cellphones to surf the Internet is booming in emerging markets, showing how countries with poor fixed-line telecommunications have become important drivers of growth for mobile-technology companies. Opera Software ASA, a Norwegian maker of Internet browsers for mobile devices, says its strongest customer growth is in places like Indonesia, Egypt and Russia. AdMob Inc., a San Francisco company that sends five billion ads to Internet-enabled mobile handsets each month, says Asia overtook North America in October as its largest regional market. Indonesia, Southeast Asia's largest economy, is the company's second-biggest market after the U.S., accounting for a quarter of its global ad traffic. "For a lot of people in emerging markets, the mobile phone will be the primary way of accessing the Internet," says Tony Cripps, a London-based wireless-software analyst at Ovum, a technology consulting company owned by Datamonitor PLC. Indonesia is a nation of more than 17,000 islands, with many areas lacking high-speed cable broadband connections, DSL lines or even regular phone lines for dial-up service. Many people have turned instead to
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