Ch3 Article 2 - Mow Power, Less Gas By Gwendolyn Bounds...

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Page 1 of 3 2009 Factiva, Inc. All rights reserved. Mow Power, Less Gas By Gwendolyn Bounds 1,535 words 21 May 2009 The Wall Street Journal J D1 English Over the past month, I've trimmed my grass four times, sliced firewood with a chainsaw, torn up lawn to reseed and weed-whacked my overgrown two-acre property. And I haven't used a single drop of gasoline. It's shaping up to be the summer of the "alternative energy" outdoor power tools. From battery mowers and garden cultivators to a new propane-propelled string trimmer, manufacturers and retailers are rolling out consumer machines that run on gas substitutes and boast lower emissions and fewer maintenance headaches. Right now, Ariens Co. of Brillion, Wis., is introducing its $3,299 "AMP Rider" electric-motor mower that works off rechargeable lead-acid batteries and never needs an oil-change. Valley City, Ohio-based MTD Products Inc.'s Troy-Bilt brand just launched a $169 seven-pound lithium-ion battery trimmer it says can run up to 45 minutes on a single charge. And Vergennes, Vt.-based Country Home Products Inc., known for its futuristic Neuton brand battery push mower, just added four new tools with interchangeable nickel-cadmium batteries to its lineup, including a $109 chainsaw. Meantime, home-improvement retailers are allocating more shelf space for these eco-machines, lured by slowing sales of gas models and robust interest in alternative-fuel models. At Home Depot Inc., 2008 was a record year, with double-digit sales growth, for non-gas outdoor equipment. Two factors are driving the trend, says Wesley Neece, Home Depot senior merchant for lawn and garden: the greening of America and lingering caution about rising gas prices. Home Depot sells a range of items from corded and battery-powered push mowers to a trimmer just out from Los Angeles-based Lehr Inc. that's fueled by a small 16.4-ounce propane canister. Home Depot is just beginning to sell the Ariens battery AMP Rider online. "There's a lot of innovation with battery technologies," Mr. Neece says. "There are longer run times, better performance, and then you have prices coming down. Everything is happening at once."
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This note was uploaded on 01/26/2011 for the course MKT 337h taught by Professor Staff during the Spring '08 term at University of Texas at Austin.

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Ch3 Article 2 - Mow Power, Less Gas By Gwendolyn Bounds...

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