Ch4 Article 3 - Cheerios' Health Claims Break Rules, FDA...

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Page 1 of 2 2009 Factiva, Inc. All rights reserved. Cheerios' Health Claims Break Rules, FDA Says By Jennifer Corbett Dooren 594 words 13 May 2009 The Wall Street Journal J B1 English The Food and Drug Administration slapped General Mills Inc. with a warning over its Cheerios cereal, saying the box's claims about heart benefits contain "serious violations" of federal law. In a May 5 warning letter sent to the company and posted on the FDA's Web site Tuesday, the agency said statements that the product is "clinically proven to help lower cholesterol" make the product a drug under federal law. Stephen Sundlof, the director of the FDA's food-safety center, said the agency has noticed a tendency by food companies to cross the line into the drug category by making specific health claims on packaging. He said the FDA is ready to send out more warning letters, although it has "no specific campaign" to go after food manufacturers. General Mills spokesman Tom Forsythe said the Cheerios box's message saying the cereal can "lower your
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This note was uploaded on 01/26/2011 for the course MKT 337h taught by Professor Staff during the Spring '08 term at University of Texas at Austin.

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Ch4 Article 3 - Cheerios' Health Claims Break Rules, FDA...

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